Should A Aspiring Content Creator Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I invest helping her make content.

I appreciate that she has helped me with my career in design, but I resist our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being filmed, altered, or shared for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my interpretation of living actively: observing the details, posting them with an audience that values the craft behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my method of offering access, providing her a opportunity to experience exclusive moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anyone to be my personal videographer, but companions help each other in small ways. My assumption was recording a clip here or there would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is willing material. She needs to respect her friend's privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Foster some authentic experiences, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Samuel Long
Samuel Long

Elara Sterling is a luxury lifestyle curator with over a decade of experience in high-end event planning and exclusive brand collaborations.